Click here to skip to this page's main content.

New Feature: You can now embed Open Library books on your website!   Learn More
Last edited by Open Library Bot
December 5, 2010 | History

Comparison advertising 1 edition

Comparison advertising
William L. Wilkie

No ebook available.

Buy this book

Add an ISBN in order to
link to booksellers

D'oh. There's no description for this book yet. Can you help?
There is only 1 edition record, so we'll show it here...  •  Add edition?

Comparison advertising
issues and prospects
by William L. Wilkie and Paul Farris.

Published 1974 by Marketing Science Institute in [Cambridge, Mass.] .
Written in English.

Edition Notes

Bibliography: p. 41-43.
"Preliminary research report."

Working paper - Marketing Science Institute ; P-43-A, Report (Marketing Science Institute) ;, P-43-A.


Dewey Decimal Class
Library of Congress
HF5827 .W54

The Physical Object

iii, 44 p., [3] leaves of plates :
Number of pages

ID Numbers

Open Library
LC Control Number

History Created December 10, 2009 · 2 revisions Download catalog record: RDF / JSON

December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page