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Last edited by Open Library Bot
December 5, 2010 | History

Comparison advertising 1 edition

Comparison advertising
William L. Wilkie

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Comparison advertising
issues and prospects
by William L. Wilkie and Paul Farris.

Published 1974 by Marketing Science Institute in [Cambridge, Mass.] .
Written in English.

Edition Notes

Bibliography: p. 41-43.
"Preliminary research report."

Series
Working paper - Marketing Science Institute ; P-43-A, Report (Marketing Science Institute) ;, P-43-A.

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5827 .W54

The Physical Object

Pagination
iii, 44 p., [3] leaves of plates :
Number of pages
44

ID Numbers

Open Library
OL5252219M
LC Control Number
75324990

History Created December 10, 2009 · 2 revisions Download catalog record: RDF / JSON

December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page