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Last edited by Mek
July 14, 2017 | History

Aunt Jemima, Uncle Ben, And Rastus 3 editions

Cover of: Aunt Jemima, Uncle Ben, And Rastus by Marilyn Kern-Foxworth, Alex Haley
About the Book

Aunt Jemima, Uncle Ben, And Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow provides a mirror to our past—a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley, Marilyn Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present.

Beginning with slave advertisements, Kern-Foxworth discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as Congress of Racial Equality (CORE) and National Association for the Advancement of Colored People (NAACP) voiced their opposition and became active in the elimination of such advertising.

In the final chapters, Aunt Jemima, Uncle Ben, And Rastus examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.

Alex Haley contributed to Aunt Jemima, Uncle Ben, And Rastus by writing the foreword.

Marilyn Kern-Foxworth is Associate Professor in the Department of Journalism at Texas A&M University. In 1994, she was the Garth C. Reeves Endowed Chair at Florida A&M University, Department of Journalism, Media and Graphic Arts. In 1981, she received a Kizzy Award from the Black Women Hall of Fame Foundation.

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3 editions First published in 1994

Edition Read Borrow Buy
Cover of: Aunt Jemima, Uncle Ben, And Rastus
November 30, 1994, Praeger
Aunt Jemima, Uncle Ben, And Rastus
Paperback in English
Cover of: Aunt Jemima, Uncle Ben, And Rastus
30 July 1994, Greenwood Press
Aunt Jemima, Uncle Ben, And Rastus
Hardcover in English
Cover of: Aunt Jemima, Uncle Ben, And Rastus
1994, Greenwood Press
Aunt Jemima, Uncle Ben, And Rastus
in English

History Created December 10, 2009 · 13 revisions Download catalog record: RDF / JSON

July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
January 3, 2015 Edited by Darren Desepoli Edited without comment.
May 11, 2013 Edited by Darren Desepoli Edited without comment.
December 10, 2009 Created by WorkBot add works page