An edition of Transforming your go-to-market strategy
(2006)
Transforming your go-to-market strategy
the three disciplines of channel management
by V. Kasturi Rangan
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Last edited by Open Library Bot
April 28, 2010 | History
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Transforming your go-to-market strategy: the three disciplines of channel management
2006, Harvard Business School Pub., Harvard Business School Press
in English
1591397669 9781591397663
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Book Details
Published in
Boston
Table of Contents
The promise of channel stewardship
Mapping an industry: a helicopter view
Building & editing the value chain: a case illustration of the key principles
Building & editing the value chain: a framework for getting started
Aligning & influencing the channel value chain: the concept of power
Aligning & influencing the channel value chain: focusing on performance
Stewardship in action: supplier case studies
Stewardship in action: the intermediarys perspective
Stewarding multiple channels
The challenges and opportunities of the internet as a channel
Integrating the internet into the multi-channel solution
Strategy and implementation of channel stewardship.
Edition Notes
Includes bibliographical references.
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 14, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |