An edition of Nike (2004)

Nike

why do it?

by

Nike
Roger Bolton Productions, Roge ...
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Nike (2004)

Nike

why do it?

by

Examination of how a traditionally narrow-market product was developed into a mainstream product and global icon. Includes interviews with Phil Knight, Nike Chairman and CEO, and others.

Publish Date
Publisher
Films for the Humanities & Sciences
Language
English
Pages
40

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Subjects

Brand name products Marketing Sports Consumers' preferences Consumers Attitudes Nike (Firm)

Places

United States
Edition Availability
Cover of: Nike
Nike: why do it?
2004, Films for the Humanities & Sciences
videorecording : in English

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Book Details

Edition Notes

Note on disc, "9-28-04."

DVD.

Published in
Princeton, N.J
Series
Branded: the power of brand names, MKT 420 (NU course), MKT 602 (NU course)

The Physical Object

Format
[videorecording] :
Pagination
1 videodisc (40 min.)
Number of pages
40

Edition Identifiers

Open Library
OL47070519M
OCLC/WorldCat
54832680

Work Identifiers

Work ID
OL34723674W

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