Check nearby libraries
Buy this book
Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.
Check nearby libraries
Buy this book
Previews available in: English
Showing 6 featured editions. View all 6 editions?
Book Details
First Sentence
"What's in your head is intellect - the mind, emotions, imagination and creativity, problem-solving ability."
Classifications
The Physical Object
ID Numbers
Excerpts
Community Reviews (0)
Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
July 29, 2014 | Edited by ImportBot | import new book |
June 22, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 10, 2009 | Created by WorkBot | add works page |