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Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five ‘Is’ of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as ‘creative’. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five ‘Is’ of the creative process: information, incubation, illumination, integration and illustration.
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Previews available in: English
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Edition | Availability |
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1
Creativity in Public Relations
2007, Kogan Page Publishers
Electronic resource
in English
0749451386 9780749451387
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2
Creativity in Public Relations (Public Relations in Practice)
April 1, 2007, Kogan Page
Paperback
in English
- 3 edition
0749448237 9780749448233
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