Title from cover.

Pallota TeamWorks creates multi-day event concepts that challenge participants to walk or bike long distances to raise money for causes which are marketed using consumer brand practices that had not previously been the custom of charitable events. The company created the AIDSRides, the AIDS Vaccine Rides, the African AIDS Trek, the original Breast Cancer 3-Day walks, and the original Out of the Darkness suicide prevention overnight event. This booklet describes 27 events created in 2002, such as KidsMarch, and The Weekend to End Poverty.