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This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
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Previews available in: English
Subjects
Planning, Radio programs, Television programs, Cable television, Film & Video - General, Industries - Media & Communications Industries, Mass Media - General, Business & Economics / Industries / Media & Communications Industries, Business & Economics, Business / Economics / Finance, Business/Economics, Mass mediaShowing 5 featured editions. View all 5 editions?
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Media Programming: Strategies and Practices
January 4, 2008, Wadsworth Publishing
Paperback
in English
- 8 edition
0495500534 9780495500537
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Media programming: strategies and practices
2007, Thomson/Wadsworth
in English
- 8th ed.
0495500534 9780495500537
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4
Media Programming: Strategies and Practices
April 26, 2005, Wadsworth Publishing
Paperback
in English
- 7 edition
0534636896 9780534636890
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Media programming: strategies and practices
2005, Thomson/Wadsworth
in English
- 7th ed.
0534636896 9780534636890
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Book Details
Published in
Boston, MA
Edition Notes
Includes bibliographical references (p. 437-444) and indexes.
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Feedback?December 8, 2020 | Edited by MARC Bot | import existing book |
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