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Last edited by ImportBot
June 22, 2010 | History

Winning PR in the Wired World 3 editions

Cover of: Winning PR in the Wired World by Don Middleberg
About the Book

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Everything. Middleberg then breaks his rules down in detail and expands on them, offering his keen insight into the marketplace of today and tomorrow. Winning PR in the Wired World analyzes how traditional PR has changed--discussing what's new, what works, and what doesn't--and provides insight and advice on how to make offline and online PR work together for effective campaigns. This groundbreaking guide takes a practical look at powerhouse companies that have implemented effective PR campaigns on the Web, including Amazon.com, Britannica.com, Victoria's Secret, Nike, and CDNow. Don Middleberg is the chairman and CEO of Middleberg Euro, the fastest-growing public relations agency in the country for the past two years, with offices in New York, San Francisco, and Boston. A leader in public relations and marketing, Middleberg is widely considered to be among the elite communications professionals in digital public relations. A noted author and lecturer, he is coauthor of the groundbreaking Middleberg/Ross Media in Cyberspace Study. Middleberg is regularly called upon for commentary by numerous magazines and newspapers and has appeared on CNBC, C/Net, CNN, and National Public Radio.

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3 editions First published in 2000

Edition Read Borrow Buy
Cover of: Winning PR in the Wired World
October 26, 2000, McGraw-Hill Companies
Winning PR in the Wired World
Hardcover in English - 1st edition
Cover of: Winning PR in the Wired World
October 26, 2000, McGraw-Hill Companies
Winning PR in the Wired World
in English
Cover of: Winning PR in the Wired World
2001, McGraw-Hill
Winning PR in the Wired World
E-book in English

History Created October 25, 2009 · 4 revisions Download catalog record: RDF / JSON

June 22, 2010 Edited by ImportBot add details from OverDrive
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 6, 2010 Edited by WorkBot add more information to works
October 25, 2009 Created by WorkBot add works page