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Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.
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Subjects
Export marketing, ManagementShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Global Marketing
July 1, 2005, McGraw Hill Higher Education, McGraw-Hill
in English
0071244549 9780071244541
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2
Global marketing: foreign entry, local marketing & global management
2003, McGraw
in English
- 3rd ed, International ed.
0071195637 9780071195638
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Book Details
Published in
Boston
Edition Notes
Undergraduate.
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Feedback?March 7, 2023 | Edited by MARC Bot | import existing book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
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