An edition of Global marketing (2003)

Global marketing

foreign entry, local marketing & global management

3rd ed, International ed.
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Global marketing
Johny Johansson
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Last edited by MARC Bot
March 7, 2023 | History
An edition of Global marketing (2003)

Global marketing

foreign entry, local marketing & global management

3rd ed, International ed.
  • 5.00 ·
  • 1 Rating
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.

Publish Date
Publisher
McGraw
Language
English
Pages
672

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Edition Availability
Cover of: Global Marketing
Global Marketing
July 1, 2005, McGraw Hill Higher Education, McGraw-Hill
in English
Cover of: Global marketing
Global marketing: foreign entry, local marketing & global management
2003, McGraw
in English - 3rd ed, International ed.

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Book Details


Published in

Boston

Edition Notes

Undergraduate.

Classifications

Dewey Decimal Class
658.848

The Physical Object

Pagination
672p. :
Number of pages
672

ID Numbers

Open Library
OL22148904M
ISBN 10
0071195637

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History

Download catalog record: RDF / JSON
March 7, 2023 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 6, 2010 Edited by WorkBot add more information to works
October 25, 2009 Created by WorkBot add works page