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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Previews available in: English
Subjects
History, Advertising agencies, Advertising, Biography, Advertising executives, Business enterprises, great britainPeople
David Ogilvy (1911-1999)Places
United StatesTimes
20th centuryShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
The king of Madison Avenue: David Ogilvy and the making of modern advertising
2009, Palgrave Macmillan
in English
1403978956 9781403978950
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Includes bibliographical references and index.
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