The art of strategic positioning for nonprofits
by Thomas A. McLaughlin
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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
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| Edition | Availability |
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1
The art of strategic positioning for nonprofits
2006, John Wiley & Sons
in English
0471717495 9780471717492
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2
Nonprofit Strategic Positioning
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0471788287 9780471788287
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Includes index.
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| December 13, 2019 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 18, 2010 | Edited by ImportBot | add details from OverDrive |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |