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Cover of: Boeing versus Airbus | John Newhouse
About the Book

From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.From the Hardcover edition.


Library of Congress HD9711.U64 B646 2007
Dewey 338.7/629133340944

4 editions First published in 2007

Edition Read Locate Buy
Cover of: Boeing versus Airbus
January 8, 2008, Vintage
Boeing versus Airbus
Paperback in English
Cover of: Boeing Versus Airbus
January 16, 2007, Knopf
Boeing Versus Airbus
Hardcover in English
Cover of: Boeing versus Airbus
2007, Alfred A. Knopf
Boeing versus Airbus
in English - 1st ed.
Cover of: Boeing Versus Airbus
2007, Knopf Doubleday Publishing Group
Boeing Versus Airbus
Electronic resource in English


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December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
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