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Last edited by Open Library Bot
April 28, 2010 | History

IMC 1 edition

Cover of: IMC by Duncan, Tom

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IMC
using advertising and promotion to build brands
1st ed
Tom Duncan

Published 2002 by McGraw-Hill in Boston .
Written in English.

Edition Notes

Includes bibliographical references and index

Series
The McGraw-Hill/Irwin series in marketing

Classifications

Library of Congress
HF5415.13 .D846 2002

The Physical Object

Pagination
xxxii, 783 p. :
Number of pages
783

ID Numbers

Open Library
OL15364427M
ISBN 10
025621476X, 0071123318
LC Control Number
2001030302
Library Thing
5655132
Goodreads
506389

History Created December 10, 2009 · 3 revisions Download catalog record: RDF / JSON

April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 5, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page