{"title": "THE 11 IMMUTABLE LAWS OF BRANDING", "covers": [2106], "first_publish_date": "2000", "key": "/works/OL258300W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL2622005A"}}], "type": {"key": "/type/work"}, "subjects": ["Internet advertising", "Internet marketing", "Brand name products"], "latest_revision": 4, "revision": 4, "created": {"type": "/type/datetime", "value": "2009-10-24T00:36:36.861649"}, "last_modified": {"type": "/type/datetime", "value": "2022-12-17T03:22:31.353816"}}