An edition of Persuasive messages (2007)

Persuasive messages

the process of influence

by , , and

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Persuasive messages
William L. Benoit
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Persuasive messages (2007)

Persuasive messages

the process of influence

by , , and

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Blackwell Pub.
Language
English

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Previews available in: English

Subjects
Persuasion (Psychology), Persuasion (Rhetoric), Social influence, Attitude change, Persuasion (psychology), Persuasion (rhetoric), Influence (psychology)

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Edition Availability
Cover of: Persuasive Messages
Persuasive Messages: The Process of Influence
2010, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Persuasive Messages
Persuasive Messages: The Process of Influence
2010, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Persuasive messages
Persuasive messages: the process of influence
2008, Blackwell Pub.
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Persuasive Messages
Persuasive Messages: The Process of Influence
December 21, 2007, Wiley-Blackwell
Hardcover in English
Libraries near you: WorldCat
Cover of: Persuasive Messages
Persuasive Messages: The Process of Influence
December 21, 2007, Wiley-Blackwell
Paperback in English
Libraries near you: WorldCat

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Book Details

Published in

Malden, MA

Table of Contents

The importance of persuasion
The cognitive approach to persuasion
The source of persuasive messages : credibility
Ethical concerns
Purpose and audience
Organization : structuring the message
Substance : support for your ideas
Symbols and style
Hostile, apathetic, motivated, and multiple audiences
Consistency theories of attitude change
Social judgment/involvement theory
Theory of reasoned action
Critical consumers of persuasive messages
Persuasion in advertising
Persuasion in political campaigns.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
153.8/52
Library of Congress
HM1196 .B46 2008

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24057173M
ISBN 13
9781405158206, 9781405158213
LCCN
2007028074

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL18595859W
February 26, 2010 Created by ImportBot Imported from Library of Congress MARC record.