Gift Giving
A Research Anthology
by Cele C. Otnes
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Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving.
In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
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Gift Giving: A Research Anthology
June 1996, Bowling Green University Popular Press
Paperback
in English
0879727063 9780879727062
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| January 24, 2025 | Edited by ImportBot | import existing book |
| August 3, 2024 | Edited by MARC Bot | import existing book |
| January 20, 2024 | Edited by bitnapper | merge authors |
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