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February 1, 2010 | History

20 ads that shook the world 1 edition

20 ads that shook the world
James B. Twitchell

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20 ads that shook the world
the century's most groundbreaking advertising and how it changed us all
1st paperback ed.
James Twitchell.

Published 2000 by Three Rivers Press in New York .
Written in English.

Table of Contents

P.T. Barnum: prince of humbug --
Lydia E. Pinkham's vegetable compound: personalizing the corporate face --
Pears' soap: John E. Millais's A child's world and the powers of associated value --
Pepsodent: Claude Hopkins and the magic of preemptive claim --
Listerine: Gerard Lambert and selling the need --
The Queensboro Corporation: advertising on the first electronic medium --
The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever --
Coke and Christmas: the Claus that refreshes --
The Volkswagen Beetle: William Bernbach and the fourth wall --
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product --
The Marlboro man: the perfect campaign --
The Hathaway man: David Ogilvy and the branding of branding --
Anacin and the unique selling proposal: how would you like a hammer in the head? --
LBJ vs. Barry Goldwater: thirty-second politics --
She's very Charlie: the politics of scent --
Absolut: the metaphysics of wrap --
Apple's 1984: the ad as artifact --
The rise and fall of the infomercial: "call now! operators are standing by..." --
Nike and Michael Jordan: the hero as product.

Edition Notes

Includes bibliographical references (p. 217-219) and index.

Other Titles
Twenty ads that shook the world

The Physical Object

229 p. :
Number of pages

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History Created December 9, 2009 · 2 revisions Download catalog record: RDF / JSON

February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page