An edition of Future Marketing (2000)

Future Marketing

Targeting Seniors, Boomers, and Generations X and Y

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by MARC Bot
January 7, 2023 | History
An edition of Future Marketing (2000)

Future Marketing

Targeting Seniors, Boomers, and Generations X and Y

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Future Marketing, Joe Marconi's eye-opening expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer.Here's what you need to know to stay focused and current in an age of dizzying media options and demographic changes. Future Marketing covers all the hot new trends and techniques--from Web marketing to the vast landscape of cable TV, from the popularity of magalogs to the replacement of brand image with brand attitude--without ever letting you forget the most basic principles of marketing.Underneath the hype and the technical trappings of on-line branding, E-commerce, and Internet direct marketing, notes Marconi, it's still about knowing and targeting your customer. Future Marketing's coverage of the four consumer groups shows why you can't take anything for granted. You'll develop a deeper understanding of the complexities of the:Image-conscious--yet sensitive and nostalgic--Baby Boomer Cynical--yet ideological--Generation Xer Independent, enigmatic Generation Yer Diverse and influential Senior With sensitivity and insight, Marconi examines today's cultural landscape, drawing comparisons with both the past and the future. His predictions for what marketers can expect in coming years--more partnerships, a focus on segmentation, greater generational bias in advertising, and one-to-one marketing, to name a few--reflect the highly interactive nature of today's marketplace and help marketers prepare for a new kind of relationship with customers.In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets. Acknowledging the awesome marketing power of the Internet, Future Marketing covers the dos and don'ts of marketing on the Web; the basic steps to setting up a website (from obtaining a domain name to updating the site regularly); the advantages (and perils) of hiring a website designer; tips on understanding charges and fees and other technicalities associated with your site; and much, much more. Also covered in detail are media--such as cable and satellite TV, specialty, print, and direct marketing--that have changed the rules and indeed the very nature of marketing in the 21 st century.With Future Marketing at your fingertips, you'll be well informed about today's consumer groups and the media choices available to reach them.

Publish Date
Language
English
Pages
244

Buy this book

Previews available in: English

Edition Availability
Cover of: Future Marketing
Future Marketing
2002, McGraw-Hill
eBook in English
Cover of: Future marketing
Future marketing: targeting seniors, Boomers, and Generation X and Y
2001, NTC Business Books, in conjunction with The American Marketing Association
in English
Cover of: Future Marketing
Future Marketing
September 2000, Mcgraw-Hill (Tx)
in English
Cover of: Future Marketing
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
September 1, 2000, McGraw-Hill Companies
in English
Cover of: Future Marketing
Future Marketing
September 2000, Mcgraw-Hill (Tx)
Hardcover in English

Add another edition?

Book Details


First Sentence

"MODERN COMMUNICATION METHODS make it possible for marketers to reach an enormous audience in only seconds."

ID Numbers

Open Library
OL7626260M
Internet Archive
futuremarketing00joem
ISBN 10
0658001388
ISBN 13
9780658001383
Library Thing
721276
Goodreads
2847660

First Sentence

"MODERN COMMUNICATION METHODS make it possible for marketers to reach an enormous audience in only seconds."

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
January 7, 2023 Edited by MARC Bot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
July 21, 2017 Edited by Mek adding subject: In library
June 23, 2010 Edited by ImportBot add details from OverDrive
December 9, 2009 Created by WorkBot add works page