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Subjects
Interviews, Industrial management, Businesspeople, BusinessEdition | Availability |
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1
The Conference Board challenge to business: industry leaders speak their minds
2000, Wiley
in English
0471384712 9780471384717
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WorldCat
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Book Details
Table of Contents
Machine generated contents note: PART I: Leadership Dynamics
Robert Townsend Townsend' Third Degree in Leadership
William T. Esrey Leader.hip in the Next Century
Crawford H. A Philosophy of Busines Leadership
Greenewalt
Richard G. LeFauve Leaving the Comfort Zone
Warren G. Bennis Leaders and Visions: Orchestrating
the Corporate Culture
PART II: Principles of Management
Andrew S. Grove Elephants Can So Dance
Peter F. Drucker The Rise of the Knowledge Worker
Warren E. Buffett Track Record Is Everything
I. MacAllister Much Ado About Worker
Booth Participation
Richard Branson The Virgin Iconoclast
PART III: Marketing and Brand-Building
Akio Morita Moving Up in Marketing
by Getting Down to Basicd
Melvin R. Goodes How to Create an Internal
Corporate Brand
iii
Jennifer Laing Keeping an Endangered Relationship
Alive
Howard J. Advertisingfrom a Management
Morgens Viewpoint
PART IV: Corporate Citizenship Brings Success
Robert D. Haas Ethics: A Global Business Challenge
J. Irwin Miller Company Social Responsibility -
Too Much or Not Enough?
Anita Roddick Not Free Trade but Fair Trade
Katherine Graham If "Business Credibility"Means
Anything
Raymond V. An Ethics Prescriptionfor Success
Gilmartin
PART V: Conquering Technology
Charles B. Wang What CEOs Don't Know
Simon Ramo The Computer in Management
Arjay Miller Human Values in the Computer Age
James P. Manzi Beyond Strategy: A Viewfrom the Top
PART VI: The Drive for Quality and Profits
Joseph M. Juran Strategies for World-Class Quality
Jon C. Madonna Measure, Monitor and Improve
Quality
Paul A. Allaire Leadership through Quality at Xerox
Michael R. The Quality Experience at Honeywell
Bonsignore
iv
PART VII: Strategic Growth
Jim Koch Brewing Up Growth:An
Innovator's Tale
Charles D. Miller Using Strategic Planning to Lead
the Corporation
Rebecca P. Mark Riky Business
James P. Kelly Growing a Global Delivery System
PART VIII: Breaking through Bureaucracy
Lawrence A. Bossidy Why Do We Waste Time Doing This?
Edgar S. Woolard Jr. Did You Ever See an Elephant Charge?
Lord Colin Marshall Self-Management
of Knightsbridge
Emmanuel A. A Case Study in Reengineering
Kampouris
Tom Peters Letting Go of Controls
Acknowledgments
Appendix A:
About The Conference Board
Appendix B:
Research by The Conference Board
Note.
Credits and Sources
Index.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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