An edition of Basic strategy in context
(2010)
Basic strategy in context
European cases and texts
by James Neil Thomson
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Book Details
Published in
Hoboken, NJ
Table of Contents
Introduction : what is strategy?
What is strategy?
Analysing the internal environment
The external environment
Stakeholders and corporate governance
Ethics
Strategic direction
Focus : differentiation or low cost
Change
Mergers & acquisitions
Control
Knowledge and the learning organisation
Innovation & corporate entrepreneurship
Culture
Leadership.
Edition Notes
Includes bibliographical references and index.
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| October 4, 2021 | Edited by ImportBot | import existing book |
| February 11, 2019 | Created by MARC Bot | import existing book |