An edition of No B.S. marketing to the affluent
(2008)
No B.S. marketing to the affluent
by Dan S. Kennedy
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Subjects
Marketing, Affluent consumers, Marketing, management, Customer services, Industrial managementPlaces
United StatesShowing 1 featured edition. View all 1 editions?
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Published in
[Irvine, Calif.]
Table of Contents
Who are these people anyway?
The ultra-rich: different than you and me
The question Freud couldn't answer
Boys will be boys, no matter their age
Marketing to affluent gay and lesbian consumers is out of the closet
Affluent boomers' spending boom
Those who've gone from poor to rich
The 3/4 full glass
Peer deep into their souls
The affluent e-factors
They are trying to figure it out
What are you a merchant of?
Value in the eye of beholder
Stop selling products and services
Products & services for the affluent go mainstream mass-affluent
How the mass affluent trade up
Thanksgiving dinner grandma doesn't make
Money spent on passions
Money spent collecting
Money spent on kids and grandkids
Money spent on pets
Money spent on women
Money spent on bling
Money spent at home
Money spent dining out
Money spent on experiences
Money spent on liberty
No boundaries anymore
Recession-proofing your business
Affluent consumer entrapment
We know where they live
You need to choose your words carefully
The language of membership
You need to get client referrals on purpose, not by accident
Banish the ordinary
How to create unique value from thin air
Every marketer to the affluent should be in the information business
Who can have the highest price?
Price, profits and power
How to raise prices without raising prices
Price strategies
The trouble with having money
Personal confidence
Political commentary, in defense of the affluent.
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| January 27, 2022 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| August 30, 2019 | Edited by ImportBot | import existing book |
| July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
| December 9, 2009 | Created by WorkBot | add works page |