An edition of Marketing success stories
(2004)
Marketing success stories
conservations with leading lawyers
2nd ed.
by Hollis Hatfield Weishar and Joyce K. Smiley
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Subjects
Marketing, Lawyers, Lawyers, marketingPlaces
United States| Edition | Availability |
|---|---|
1
Marketing Success Stories, Second Edition: Conversations with Leading Lawyers
January 25, 2004, American Bar Association
Paperback
in English
- 2 edition
1590312511 9781590312513
|
zzzz
Libraries near you:
WorldCat
|
2
Marketing success stories: conservations with leading lawyers
2004, Law Practice Management Section, American Bar Association, American Bar Association
in English
- 2nd ed.
1590312511 9781590312513
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
What we wish we could get from a law firm, or, How to make us fall in love again / Theodore L. Banks
Developing "healthy" client relationships / Richard G. Cowart
Top nine practice development tips (with apologies to David Letterman) / Constantine Alexander
Distinguish yourself / Brewster H. Jamieson
The million-dollar contract / James A. Durham
The client pitch / Robert J. Smith
Patience is a virtue / Erik J. Heels
Using a bedside manner / Robert D. Rachlin
The "macro" approach / David J. Hatem
Make yourself available to help inside counsel / John M. McCormack
Clients for life / Charles A. Maddock
Service, service, service / Charles C. Coulter
The $5.95 client / Jonathan Bell
Put clients first! / William C.Martucci
The Archon Group's request-for-proposal experience / Ron K. Barger
Do what you enjoy / Edna R.S. Alvarez
The $64,000 question / John E. Schoonover
The Field of dreams approach : build it and they will come / Kevin R. Armbruster
Marketing by reputation : the people's law firm / Edward Moriarity
Finding your niche with the yellow pages / K. William Gibson
The strength of focusing on a niche / Robert J. Conroy
Corporate representation service : an affordable technique / Mark A. Robertson
Ten steps to building a successful niche practice / Heidi McNeil Staudenmaier
Find the right network : or build your own / Ginger D. Schröder
Market your interests / Julie I. Fershtman
Community involvement counts / Lowell E. Rothschild
The ripple effect / Joel P. Bennett
Building credibility with a do-it-yourself publishing program / Gregory H. Siskind
Prospering from a positive reputation / Von S. Heinz
More than just credibility / Terri Pepper Gavulic and Susan Raridon Lambreth
Creating a boutique law firm / Kent M. Kasting
In the right place at the right time / Michael D. Harris
Crossing state lines / Robert Blaine Holt
Legal marketing as I've seen it / Tobin K. Clark
Ten minutes a day to marketing success / Donna M. Killoughey
Little things mean a lot / Jack S. Kennedy
Effective cross-selling begins with an introduction / George B. Harris
Solve the client's problem / Laurie Burt
Beauty contests work / Edward T. Bullard
Teamwork culture / Michael M. Boone and Gregory R. Samuel
Don't ignore the support staff! / Davis H. Carr
The two-hour commitment / Joseph H. Yastrow
Avoiding the worst mistakes / Mindy G. Farber
Everybody can make rain / Donna D. Fraiche
Make rainmaking a priority / Ellisa Opstbaum Habbart
Using client teams / Thomas K. Downs.
Edition Notes
Rev. ed. of: Marketing success stories : personal interviews with 66 rainmakers / by Hollis Hatfield Weishar. c1997.
Includes bibliographical references.
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| June 17, 2023 | Edited by ImportBot | import existing book |
| February 1, 2023 | Edited by ImportBot | import existing book |
| November 22, 2021 | Edited by JimmanBot | Removed duplicate olid of author |
| February 6, 2019 | Created by MARC Bot | import existing book |