Consumerism, 4th Ed.
by David A. Aaker
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Consumerism, 4th Ed.
February 1, 1982, Free Press
Paperback
in English
- 4 edition
0029001501 9780029001509
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Book Details
First Sentence
"The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard."
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First Sentence
"The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard."
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