Kotler on marketing
how to create, win, and dominate markets
by Philip Kotler
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Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors.
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Kotler on marketing: how to create, win, and dominate markets
1999, Free Press
in English
0684850338 9780684850337
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Includes bibliographical references (p. 229-233) and indexes.
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First Sentence
"AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead."
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