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Last edited by Orel Auwen
April 2, 2020 | History

We Are All Weird 1 edition

Cover of: We Are All Weird | Seth Godin
About the Book

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive

1 edition First published in 2011

Edition Read Locate Buy
Cover of: We Are All Weird
We Are All Weird
2011, Amazon Publishing


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April 2, 2020 Edited by Orel Auwen Description, Tags
October 14, 2016 Edited by Mek Added new cover
October 14, 2016 Created by Mek Added new book.