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This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
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Edition | Availability |
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1
Introduction to e-Commerce
August 8, 2003, McGraw-Hill/Irwin
Hardcover
in English
- 2nd ed.
0072553472 9780072553475
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Book Details
First Sentence
"After several years of turbulence for Internet stocks and the resulting failure of many companies, it is easy to underplay the impact of e-commerce in daily life."
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Feedback?May 11, 2015 | Edited by Bryan Tyson | Edited without comment. |
May 11, 2015 | Edited by Bryan Tyson | Added new cover |
May 11, 2015 | Created by Bryan Tyson | Edited without comment. |