An edition of Marketing Communications
(2013)
Marketing Communications
by Olujimi Kayode
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Last edited by Alice Kirk
May 5, 2015 | History
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing and LawShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. Fundamentals Of Communication In Marketing
2. Consumer Behaviour And Marketing Communication
3. Promotion Planning And Techniques
4. Advertising Techniques
5. Organizination And Management Of Advertising Agencies And Advertising Departments
6. Advertising Media
7. Advertising Research
8. Sales Promotion And Publicity
9. Personified Promotion
10. Direct Marketing
11. Public Relations
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| May 5, 2015 | Edited by Alice Kirk | Edited without comment. |
| May 5, 2015 | Created by Alice Kirk | Added new book. |