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Marketingkommunikation im industriellen Anlagengeschäft: zielorientierter Instrumenteinsatz in einem Beziehungsmanagement mit langfristiger Erfolgsperspektive
1997, P. Lang, Lang AG International Academic Publishers, Peter
in German
3631310994 9783631310991
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Book Details
Published in
Frankfurt am Main, New York
Edition Notes
Includes bibliographical references (p. 409-439).
Originally presented as the author's thesis (doctoral)--Universität Siegen, 1996.
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