An edition of The dynamics of persuasion
(2010)
The dynamics of persuasion
communication and attitudes in the 21st century
4th ed.
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The dynamics of persuasion: communication and attitudes in the 21st century
2010, Routledge
in English
- 4th ed.
0415805678 9780415805674
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Book Details
Published in
New York
Table of Contents
Introduction to persuasion
Attitudes: definition and structure
Attitudes: functions and consequences
Attitude measurement
Changing attitudes and behavior
Processing persuasive communications
Who says it: source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Persuasion in American society
Advertising
Communication campaigns.
Edition Notes
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
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