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July 30, 2014 | History

The dynamics of persuasion 1 edition

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The dynamics of persuasion

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The dynamics of persuasion
communication and attitudes in the 21st century
4th ed.
Richard M. Perloff.

Published 2010 by Routledge in New York .
Written in English.

Table of Contents

Introduction to persuasion
Attitudes: definition and structure
Attitudes: functions and consequences
Attitude measurement
Changing attitudes and behavior
Processing persuasive communications
Who says it: source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Persuasion in American society
Advertising
Communication campaigns.

Edition Notes

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references and indexes.

Classifications

Dewey Decimal Class
153.8/52
Library of Congress
BF637.P4 P39 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23834338M
Internet Archive
dynamicspersuasi00perl
ISBN 13
9780415805674, 9780415805681, 9780203870327
LC Control Number
2009041035

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book