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July 30, 2014 | History

The dynamics of persuasion 1 edition

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The dynamics of persuasion

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The dynamics of persuasion
communication and attitudes in the 21st century
4th ed.
Richard M. Perloff.

Published 2010 by Routledge in New York .
Written in English.

Table of Contents

Introduction to persuasion
Attitudes: definition and structure
Attitudes: functions and consequences
Attitude measurement
Changing attitudes and behavior
Processing persuasive communications
Who says it: source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Persuasion in American society
Communication campaigns.

Edition Notes

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references and indexes.


Dewey Decimal Class
Library of Congress
BF637.P4 P39 2010

The Physical Object

p. cm.

ID Numbers

Open Library
Internet Archive
9780415805674, 9780415805681, 9780203870327
LC Control Number


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