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July 30, 2014 | History

The dynamics of persuasion 1 edition

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The dynamics of persuasion

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The dynamics of persuasion
communication and attitudes in the 21st century
4th ed.
Richard M. Perloff.

Published 2010 by Routledge in New York .
Written in English.

Table of Contents

Introduction to persuasion
Attitudes: definition and structure
Attitudes: functions and consequences
Attitude measurement
Changing attitudes and behavior
Processing persuasive communications
Who says it: source factors in persuasion
Message factors
Personality and persuasion
Cognitive dissonance theory
Interpersonal persuasion
Persuasion in American society
Advertising
Communication campaigns.

Edition Notes

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references and indexes.

Classifications

Dewey Decimal Class
153.8/52
Library of Congress
BF637.P4 P39 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23834338M
Internet Archive
dynamicspersuasi00perl
ISBN 13
9780415805674, 9780415805681, 9780203870327
LC Control Number
2009041035

History

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July 30, 2014 Created by ImportBot import new book