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Advertising & IMC
Sandra E. Moriarty

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Advertising & IMC
principles & practice
9th ed.
Sandra Moriarty, Nancy Mitchell, William Wells

Published 2012 by Prentice Hall/Pearson in Upper Saddle River, N.J .
Written in English.

Edition Notes

Includes bibliographical references and index.

Other Titles
Advertising and IMC, Advertising & integrated marketing communication, Advertising & IMC :

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5823 .W455 2012

The Physical Object

Pagination
xxviii, 657 p. :
Number of pages
657

ID Numbers

Open Library
OL25567470M
Internet Archive
advertisingimcpr00mori
ISBN 10
0132163640, 013216373X
ISBN 13
9780132163644, 9780132163736
LC Control Number
2010023721
OCLC/WorldCat
640132964

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book