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The vibe
Gary Bertwistle

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The vibe
Gary Bertwistle

Published 2010 by Wrightbooks/John Wiley in Milton, Qld .
Written in English.

About the Book

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives.

Edition Notes

Includes bibliographical references and index.

Description based on print version record.

Classifications

Dewey Decimal Class
658.827
Library of Congress
HF5415.1255 .B47 2010eb

The Physical Object

Format
[electronic resource] /
Pagination
1 online resource (xvi, 148 p.)
Number of pages
148

ID Numbers

Open Library
OL25566422M
Internet Archive
vibemarketinghan00bert
ISBN 10
1742468357, 1742169732
ISBN 13
9781742468358, 9781742169736
OCLC/WorldCat
682626818

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book