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Marketing management
Philip Kotler

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Marketing management
14th [ed.]
Philip Kotler, Kevin Lane Keller

Published 2012 by Prentice Hall in Upper Saddle River, N.J .
Written in English.

Table of Contents

Understanding marketing management
Defining marketing for the 21st century
Developing marketing strategies and plans
Capturing marketing insights
Collecting information and forecasting demand
Conducting marketing research
Connecting with customers
Creating long-term loyalty relationships
Analyzing consumer markets.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 2012

The Physical Object

Pagination
xxii, 657, [127] p. :
Number of pages
657

ID Numbers

Open Library
OL25565636M
Internet Archive
marketingmanagem00kotl_932
ISBN 10
0132102927
ISBN 13
9780132102926
LC Control Number
2010046655
OCLC/WorldCat
678924608

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book