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July 30, 2014 | History

International place branding yearbook 2010 1 edition

International place branding yearbook 2010
Frank M. Go, Robert Govers

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International place branding yearbook 2010
place branding in the new age of innovation
by Frank Go, Robert Govers

Published 2010 by Palgrave Macmillan in Basingstoke .
Written in English.

About the Book

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Edition Notes

Includes bibliographical references and index.

Description based on print version record.

Classifications

Dewey Decimal Class
910.688
Library of Congress
HF5415 .I68 2010eb

The Physical Object

Format
[electronic resource] :
Pagination
1 online resource (l, 234 p.) :
Number of pages
234

ID Numbers

Open Library
OL25565393M
Internet Archive
internationalpla00gofr
ISBN 10
0230298095, 0230279546
ISBN 13
9780230298095, 9780230279544
OCLC/WorldCat
707081049

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book