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Consumer behaviour
Hayden Noel

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Consumer behaviour
Hayden Noel

Published 2009 by AVA Academia, Distributed in the USA by Ingram Publisher Services in Lausanne, Switzerland, La Vergne, TN .
Written in English.

About the Book

This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]

Table of Contents

What is a consumer behavior? --
Ethnic, religious and group influences --
Class, age and gender influences --
Consumer motivation, perception and attitude --
Consumer knowledge and memory --
The consumer as a decision maker.

Edition Notes

Numbering on alternate pages.

Includes bibliographical references (p. [176]).

Series
Basics marketing -- 01, Basics marketing -- 01.
Other Titles
Consumer behavior

Classifications

Dewey Decimal Class
658.8342
Library of Congress
HF5415.32 .N64 2009

The Physical Object

Pagination
175 p. :
Number of pages
175

ID Numbers

Open Library
OL25565075M
Internet Archive
basicsmarketingc00noel
ISBN 10
2940373841
ISBN 13
9782940373840
OCLC/WorldCat
213300639

History

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July 30, 2014 Created by ImportBot import new book