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Subjects
Consumer behaviour
Hayden Noel
Published
2009
by
AVA Academia,
Distributed in the USA by Ingram Publisher Services
in
Lausanne, Switzerland,
La Vergne, TN
.
Written in English.
About the Book
This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
Table of Contents
| What is a consumer behavior? -- | ||
| Ethnic, religious and group influences -- | ||
| Class, age and gender influences -- | ||
| Consumer motivation, perception and attitude -- | ||
| Consumer knowledge and memory -- | ||
| The consumer as a decision maker. |
Edition Notes
Numbering on alternate pages.
Includes bibliographical references (p. [176]).
Series |
Basics marketing -- 01, Basics marketing -- 01. |
Other Titles |
Consumer behavior |
Classifications
Dewey Decimal Class |
658.8342 |
Library of Congress |
HF5415.32 .N64 2009 |
The Physical Object
Pagination |
175 p. : |
Number of pages |
175 |
ID Numbers
Open Library |
OL25565075M |
Internet Archive |
basicsmarketingc00noel |
ISBN 10 |
2940373841 |
ISBN 13 |
9782940373840 |
OCLC/WorldCat |
213300639 |
| July 30, 2014 | Created by ImportBot | import new book |