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July 30, 2014 | History

Marketing ROI 1 edition

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Marketing ROI
The Path to Campaign, Customer, and Corporate Profitability
1 edition

Published July 16, 2003 by McGraw-Hill .
Written in English.

First Sentence

Investment or expense? How a company manages its marketing budget drives not only how well the marketing organization can perform, but also how well the company can perform.

The Physical Object

Format
Hardcover
Number of pages
256
Dimensions
9.1 x 5.9 x 1.1 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL9254442M
Internet Archive
marketingroipath00lens
ISBN 10
0071413634
ISBN 13
9780071413633
Library Thing
1592023
Goodreads
220956

History Created July 30, 2014 · 1 revision Download catalog record: RDF / JSON

July 30, 2014 Created by ImportBot import new book