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42 rules of social media for small business 1 edition

42 rules of social media for small business
Jennifer L. Jacobson

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42 rules of social media for small business
by Jennifer L. Jacobson ; foreword by Jory Des Jardins

Published 2009 by SuperStar Press in Cupertino, CA .
Written in English.

Table of Contents

Introduction : the changing context of communication
Rule 1. Rules are meant to be broken
pt. I. Social media communication 101 (Rule 2. Communication is communication both on and offline
Rule 3. Know your audience
Rule 4. Thoughtful social media generates thoughtful people
Rule 5. You don't need a million friends
Rule 6. People only blog if they think someone is listening
Rule 7. If you write a good blog, people will read it
Rule 8. People recognize bad viral behavior
Rule 9. When 1 person complains, 100 support you, and 500 don't even notice
Rule 10. Not everyone follows the rules
Rule 11. There's always a reason to communicate)
pt. II. Your business's identity (Rule 12. Build a great profile
Rule 13. Not everyone needs a MySpace page
Rule 14. Meet with customers virtually
Rule 15. Use your own media
Rule 16. Have a username that reflects your business
Rule 17. Build a virtual home
Rule 18. Get a real email address
Rule 19. Edit your media)
pt. III. Understanding social media (Rule 20. Know your social media platforms
Rule 21. Learn to evolve with technology
Rule 22. Find social media patforms that work for you
Rule 23. Eighteen-year-olds will always be ahead of you in technology
Rule 24. Your social media page is not your Website
Rule 25. Engage customers first. Then sell
Rule 26. Have enough lifeboats to save your blog
Rule 27. Real customers are more than friends)
pt. IV. Mastering your skills (Rule 28. Be findable
Rule 29. Flaunt it with a podcast
Rule 30. Like like there's no tomorrow
Rule 31. Spoon feed the press
Rule 32. Friends don't let friends pay full price
Rule 33. Get a guru
Rule 34. Blog your best blog
Rule 35. A little planning goes a long way
Rule 36. Publicize your company events
Rule 37. Make a killer virtual portfolio
Rule 38. It's all fun and games until they find out what you did last summer
Rule 39. Kevin Bacon is your friend
Rule 40. Maximize online directories
Rule 41. Advertise with social media
Rule 42. These are my rules. What are yours?)
Your rules : write your own rules.

Edition Notes

Includes bibliographical references.

Other Titles
Forty-two rules of social media for small business


Library of Congress
HM736 .J33 2009

The Physical Object

xii, 108 p. ;
Number of pages

ID Numbers

Open Library
Internet Archive
LC Control Number

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July 29, 2014 Created by ImportBot import new book