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July 29, 2014 | History

The fundamentals of marketing 1 edition

The fundamentals of marketing
Edward Russell

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The fundamentals of marketing
Edward Russell

Published 2010 by AVA Academia, Distributed in the USA & Canada by Ingram Publisher Services in Lausanne, La Vergne, TN .
Written in English.

About the Book

The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.

Table of Contents

The business of marketing
Consumer behaviour
Product and brand development
Strategic pricing
Distribution channel marketing
Promotion in marketing.

Edition Notes

Includes bibliographical references.

Series
AVA fundamentals, AVA fundamentals

Classifications

Dewey Decimal Class
658.802
Library of Congress
HF5415.13 .R87 2010

The Physical Object

Pagination
191 p. :
Number of pages
191

ID Numbers

Open Library
OL25563971M
Internet Archive
fundamentalsmark00russ
ISBN 10
2940373728
ISBN 13
9782940373727
OCLC/WorldCat
470882873

History Created July 29, 2014 · 1 revision Download catalog record: RDF / JSON

July 29, 2014 Created by ImportBot import new book