Cover of: Mass media research | Roger D. Wimmer

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An edition of Mass media research

Mass media research

an introduction

9th ed.
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This edition was published in by Cengage- Wadsworth in Boston, Mass.

Written in English

464 pages

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Previews available in: English

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Cover of: Mass media research
Mass media research: an introduction
2011, Cengage- Wadsworth
in English - 9th ed.

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Mass media research

an introduction

9th ed.

This edition was published in by Cengage- Wadsworth in Boston, Mass.


Table of Contents

Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research.
Research in the electronic media
Research in advertising
Research in public relations.

Edition Notes

Includes bibliographical references and index.

Series
Wadsworth series in mass communication and journalism, Wadsworth series in mass communication and journalism

Classifications

Library of Congress
P91.3 .W47 2011,

ID Numbers

Open Library
OL25562181M
Internet Archive
massmediaresearc00wimm_699
ISBN 10
143908274X
ISBN 13
9781439082744
LC Control Number
2009936675
OCLC/WorldCat
426795680

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