Advertising and differentiated products
by Michael R. Baye and Jon P. Nelson
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Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.
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| Edition | Availability |
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Advertising and differentiated products
2001, JAI
electronic resource /
in English
0080545939 9780080545936
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Includes bibliographical references.
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| January 31, 2024 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |