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Subjects
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Das redaktionelle Gewinnspiel als Textsorte im Spannungsfeld zwischen Massenmedien und Markenkommunikation: eine textlinguistische und systemtheoretische Untersuchung
2011, Lang
in German
3631620055 9783631620052
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Book Details
Edition Notes
Originally presented as the author's thesis (doctoral)--Ernst-Moritz-Arndt-Universität Greifswald, 2011.
Includes bibliographical references (p. 239-248).