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Cover of: Adsplit by Amiya K. Basu

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Adsplit
an advertising budget allocation model
Amiya K. Basu, Rajeev Batra

Published 1984 by College of Commerce and Business Administration, University of Illinois at Urbana-Champaign in [Urbana, Ill.] .
Written in English.

Edition Notes

Includes bibliographical references (p. 15).

Series
BEBR faculty working paper -- no. 1019, BEBR faculty working paper -- no. 1019.

The Physical Object

Pagination
25 p. :
Number of pages
25

ID Numbers

Open Library
OL25105307M
Internet Archive
adsplitadvertisi1019basu
OCLC/WorldCat
742053243

History Created November 18, 2011 · 2 revisions Download catalog record: RDF / JSON

December 14, 2011 Edited by ImportBot import new book
November 18, 2011 Created by ImportBot import new book