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Last edited by ImportBot
December 7, 2011 | History

Measurement of advertising effectiveness 1 edition

Cover of: Measurement of advertising effectiveness | Jagdish N. Sheth

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Measurement of advertising effectiveness
some theoretical considerations
Jagdish N. Sheth

Published 1973 by College of Commerce and Business Administration, University of Illinois at Urbana-Champaign in [Urbana, Ill.] .
Written in English.

Edition Notes

Includes bibliographical references.

Series
Faculty working papers -- no. 149, Faculty working papers -- no. 149.

The Physical Object

Pagination
15, [2] p. ;
Number of pages
15

ID Numbers

Open Library
OL25104588M
Internet Archive
measurementofadv149shet
OCLC/WorldCat
758986044

History

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December 7, 2011 Edited by ImportBot import new book
November 16, 2011 Created by ImportBot import new book