An edition of Measurement of advertising effectiveness
(1973)
Measurement of advertising effectiveness
some theoretical considerations
by Jagdish N. Sheth
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Publish Date
1973
Publisher
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Language
English
Pages
15
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Measurement of advertising effectiveness: some theoretical considerations
1973, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English
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Published in
[Urbana, Ill.]
Edition Notes
Includes bibliographical references.
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| December 7, 2011 | Edited by ImportBot | import new book |
| November 16, 2011 | Created by ImportBot | import new book |