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November 16, 2011 | History

Branding television 1 edition

Branding television
Catherine Johnson

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Branding television
Catherine Johnson

Published 2012 by Routledge in Abingdon, Oxon, New York .
Written in English.

Table of Contents

Introduction: but television's not soap!: approaching television branding
Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era
From channel brands to service brands?: US television enters the digital era
Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry
The end of public service broadcasting?: branding Channel 4 and the BBC
The texts and intertexts of branding. Of idents and interstitials: channel branding
Longevity, transferability and multiplicity: programme brands
What's at stake in television branding?

Edition Notes

Includes bibliographical references and index.



Dewey Decimal Class
Library of Congress
HE8700.8 .H56 2012

The Physical Object

xvii, 197 p.;
Number of pages

ID Numbers

Open Library
9780415548427, 9780415548434, 9780203597033
LC Control Number


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