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November 16, 2011 | History

Ethical marketing and the new consumer 1 edition

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Ethical marketing and the new consumer

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Ethical marketing and the new consumer
Chris Arnold.

Published 2009 by Wiley in Chichester, U.K .
Written in English.

About the Book

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description

Table of Contents

The power of brand ethos
Ethical : reality or a brand image?
Churn and the disposable society
Bad tasting medicine
It's not what you say but what you do
Brand terrorism
Survival and security
Engaging the consumer, sharing responsibility
Finding reasons to buy
Research and surveys
The business and religion of ethics
Fairtrade
Food waste and recycling
Recycling for resale
Turning recycling into good marketing
The ethical sphere
Language and persuasion
How to be a creative marketer
Fat and fit : obesity and health
Selling ethical behaviour
From brand values to brand value
Fast fashion
Washing green
Green insurance and finance.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .A743 2009

The Physical Object

Pagination
xv, 272 p. :
Number of pages
272

ID Numbers

Open Library
OL24022323M
ISBN 10
0470743026
ISBN 13
9780470743027
LC Control Number
2009021630

History Created November 16, 2011 · 1 revision Download catalog record: RDF / JSON

November 16, 2011 Created by LC Bot import new book