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November 16, 2011 | History

Ethical marketing and the new consumer 1 edition

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Ethical marketing and the new consumer

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Ethical marketing and the new consumer
Chris Arnold.

Published 2009 by Wiley in Chichester, U.K .
Written in English.

About the Book

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description

Table of Contents

The power of brand ethos
Ethical : reality or a brand image?
Churn and the disposable society
Bad tasting medicine
It's not what you say but what you do
Brand terrorism
Survival and security
Engaging the consumer, sharing responsibility
Finding reasons to buy
Research and surveys
The business and religion of ethics
Food waste and recycling
Recycling for resale
Turning recycling into good marketing
The ethical sphere
Language and persuasion
How to be a creative marketer
Fat and fit : obesity and health
Selling ethical behaviour
From brand values to brand value
Fast fashion
Washing green
Green insurance and finance.

Edition Notes

Includes bibliographical references and index.


Dewey Decimal Class
Library of Congress
HF5415 .A743 2009

The Physical Object

xv, 272 p. :
Number of pages

ID Numbers

Open Library
LC Control Number

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November 16, 2011 Created by LC Bot import new book