{"title": "Advertising and integrated brand promotion", "subjects": ["Advertising media planning", "Branding (Marketing)", "Advertising", "Strat\u00e9gie de marque", "Plans m\u00e9dias", "Branding"], "key": "/works/OL16219213W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL543398A"}}], "type": {"key": "/type/work"}, "covers": [12188129], "latest_revision": 3, "revision": 3, "created": {"type": "/type/datetime", "value": "2011-10-27T12:05:32.592720"}, "last_modified": {"type": "/type/datetime", "value": "2022-07-16T04:34:04.519165"}}