An edition of Advertising campaign design
(2011)
Advertising campaign design
just the essentials
by Robyn Blakeman
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Advertising campaign design: just the essentials
2011, M.E. Sharpe
in English
0765625520 9780765625526
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Book Details
Table of Contents
Advertising and the campaign process
Research helps define the target and the message
The role of branding and positioning in a campaign
Bringing the business of creative to life
Type: giving the brand a voice
Copywriting and layout nuances
Public relations
Traditional advertising
Out-of-home
Direct marketing
Sales promotion
Electronic and mobile media
Guerrilla and other forms of alternative media.
Edition Notes
Includes bibliographical references and index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| October 23, 2011 | Created by LC Bot | import new book |