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Last edited by Bryan Tyson
June 22, 2012 | History

The power of habit 1 edition

Cover of: The power of habit by Charles Duhigg

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About the Book

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warrens Saddleback Church, NFL locker rooms, and the nations largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits arent destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. - Publisher.

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The power of habit
why we do what we do in life and business
1st ed.
by Charles Duhigg

Published 2012 by Random House in New York .
Written in English.

Table of Contents

Prologue: The habit cure
Part 1 : The habits of individuals.
The habit loop : how habits work
The craving brain : how to create new habits
The golden rule of habit change : why transformation occurs
Part 2 : The habits of successful organizations.
Keystone habits, or The ballad of Paul O'Neill : which habits matter most
Starbucks and the habit of success : when willpower becomes automatic
The power of a crisis : how leaders create habits through accident and design
How Target knows what you want before you do : when companies predict (and manipulate) habits
Part 3 : The habits of societies.
Saddleback Church and the Montgomery Bus Boycott : how movements happen
The neurology of free will : are we responsible for our habits?
Appendix : A reader's guide to using these ideas

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
158.1
Library of Congress
BF335 .D76 2012

The Physical Object

Pagination
xx, 371 p.
Dimensions
25 x x centimeters

ID Numbers

Open Library
OL24918690M
ISBN 13
9781400069286, 9780679603856
LC Control Number
2011029545

History Created July 30, 2011 · 8 revisions
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June 22, 2012 Edited by Bryan Tyson Edited without comment.
June 1, 2012 Edited by 108.28.148.96 Added new cover
June 1, 2012 Edited by 108.28.148.96 Added new cover
March 15, 2012 Edited by New York Times Bestsellers Bot Adding tags to New York Times Combined Print Nonfiction bestsellers
July 30, 2011 Created by LC Bot import new book